Making the Business Case: Financial Acumen for the Infection Preventionist

Like it or not, healthcare has become a business. Resources are scarce and stretched to the breaking point. Doing more with less is routine. Infection control practitioners need to understand how to navigate their way through a variety of challenges in order to make the case for investments in reducing infections.

Learning Objectives: At the conclusion of the program, participants will be able to

  • Explain the hospital business model from volume to revenue
  • Explain the implications of population health initiatives
  • Describe revenue and cost behavior
  • Prepare financial analyses supportive of making the business case
  • Evaluate competing alternatives
  • Develop a compelling business proposal
  • Make an effective presentation to hospital decision makers

Note: This is a video-based course, so it will require a minimum internet bandwidth to properly load and run the content. Please review the Technical Requirements tab before purchasing.

APIC is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation.

CEs: Attendees will be able to earn 3.75 CNEs for this activity

REGISTRATION: Members: $100 / Non-Members: $175

Your Module Schedule

Module 1: The Hospital Business Model

Topics include:

  • Converting Volume to Profit
  • Operating Cost and Cost Behavior
  • Reimbursement Schemes
  • Population Health Impact
  • Practitioner Impact on Financial Performance


Module 2: Financial Analysis Tools

Topics include:

  • Marginal Profit and Loss Analysis
  • Benefit/Cost Analysis
  • Return on Investment


Module 3: Evaluating Options

Topics include:

  • Comparative Effectiveness Analysis
  • Choosing the Best of Several Options


Module 4: Describing and Presenting Your Idea

Topics include:

  • Describing the initiative and its benefits
  • The financial case
  • Implementation plan
  • Communicating effectively


Meet the Instructor

William J. Ward, Jr., MBA is an Associate Professor of Health Finance and Management Associate Professor of Nursing Johns Hopkins University Bloomberg School of Public Health

William J. (Bill) Ward, Jr., MBA is an associate professor of health finance and management at the Johns Hopkins Bloomberg School of Public Health, an associate professor of nursing at the Johns Hopkins School of Nursing and the former Director of the Master of Health Administration Degree Program and the Sommer Scholars Public Health Leadership Program. He is a guest lecturer at Singapore Management University where he teaches in their week-long J&J-sponsored hospital management program. For over 20 years, he taught financial management at the University of Maryland’s School of Nursing and continues to guest lecture there.

Prior to his 20-year-long academic career, Ward held operational and financial executive positions in healthcare, most recently as chief operating officer of what is now the Johns Hopkins Bayview Medical Center. Since leaving Bayview, he has provided a variety of consultative services throughout the United States and has worked on projects overseas in the Caribbean, Latin America, Asia and the Middle East. He serves on the Boards of several health systems in the US and the UAE. Professional affiliations include the Healthcare Financial Management Association and the American College of Healthcare Executives, Ward has authored numerous articles on a variety of healthcare operational, financial and quality topics and is a frequent speaker on these same topics. He co-authored the Research Series monograph “Building a Financial Case for Clinical Improvement” for the Voluntary Hospitals of America. His article, “Building the Business Case for Clinical Quality,” was featured in HFM, the journal of the Healthcare Financial Management Association and “The Role of Hospital Boards in Improving Quality,” was published in Garden State Focus, the journal of the New Jersey Chapter of the Healthcare Financial Management Association. Most recently, he co-authored “Cost-Effectiveness of a Quality Improvement Programme to Reduce Central Line-Associated Bloodstream Infections in Intensive Care Units in the USA,” which was published in BMJ Open, in September, 2014. His third textbook, Healthcare Budgeting and Financial Management, will be published later this year.


Paying by credit card? Please select the orange “Register” button.

Paying by check? Please download the 2019 registration form and mail it to the noted address. Please ensure that the registration form and any corresponding documents are included as we cannot process registrations without payment.

Bulk sales are available. Email for more information.

Please note that online courses may take up to 24 hours after your registration has been processed to appear in the learning platform.

If you are interested in taking a course again, please note that unless we have released a new version, we cannot reissue contact hours for an additional completion. If you are looking to simply re-gain access to the content for review, please contact so we can assist you. 

APIC must receive all cancellations in writing within 30 days of purchase if you have not yet started the course. If you have started the course, you must submit your cancellation within 7 days of the start day to be eligible for a refund.

Please submit cancellation requests to or via fax to (202) 789-1899. Courses are non-transferrable and remain with the original registered individual regardless of position changes or employee departures.

The Association for Professionals in Infection Control and Epidemiology, Inc. (APIC) is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation (ANCC).

Course evaluations will be available in your online training menu at the end of the course. All course-related evaluations must be completed within 30 days of course completion. After satisfying all evaluation requirements, a certificate of completion will be available to print and/or download under My Transcripts for your records indicating CEUs.

Accredited status does not imply endorsement by APIC or the American Nurses Credentialing Center of any commercial products displayed or discussed in conjunction with an educational activity.

Technical Requirements
APIC Education Online courses are accessed through a web browser. The web browser you use must accept cookies, run Adobe Flash, and run JavaScript.

We recommend the below browsers and plug-ins for the best online learning experience

Minimum Internet Bandwidth

  • Standard Definition (SD) videos: 5 Mbps
  • High Definition (HD) videos: 8 Mbps

Computer Operating System

  • PC: Windows XP or newer
  • Mac: OS X 10.5 (Leopard) or newer

Web Browsers

  • Internet Explorer 8.0 or above
  • Firefox support for most recent 2 public versions
  • Safari support for most recent 2 public versions
  • Google Chrome support for most recent 2 public versions

Browser Plug-ins
Flash Player version or higher. Go to Adobe Flash Player to install the latest version.

Note: APIC Education Online is a mobile-responsive website however, devices running iOS (like iPads, iPhones, and iPod Touches) are not able to display course content at this time, due to Flash restrictions on iOS.
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